Young Lions Submission

Role: Animator & Sound Design


The Team:

Script: Sylvia McCauley
Asset Design & Animation: Sylvia McCauley, Brad Doyle
Character Design & Animation: Brad Doyle
Voice over: Brad Doyle

Concept:

This video aims to highlight the relevance of democracy by illustrating the positive change that occurs as a result of healthy debate. It also aspires to challenge the political “us versus them” mentality that youth find tiresome.

The video game analogy and design style was used to illustrate this concept in a way that would engage the target demographic.

The conclusion of the video implies that there are additional democratic battles that would be explored in a larger campaign. The video can be clipped into GIFs for a social campaign, and the progression-of-change visual can be used in print ads.