True Hockey - Product Promo

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Role: Editor & Sound Design


A promo video for Framework. Algonquin College's 2016 Graphic Design Grad Show. This video focuses on the first step of a brand, the conceptual and sketching phase.

The Team:

Project Manager: Michelle Dugas
Art Direction: Heather Lynn, Grant Jeffery
Prop team: Anna Trojanowksa, Heather Lynn, Grant Jeffery
Editing team: Grant Jeffery, Brad Doyle
Hand models: Grant Jeffery, Ben Marley, Heather Lynn, Devon Ash, Valerie Bordeleau


We wanted to walk the audience through the "behind the scenes" in the first phase of creating of a brand. Doing so, we included the original "pitches" for Grad Show's theme and logo.